innovation
in.no.va.tion \.in-*-'va--sh*n\ n 1: the introduction of something new 2: a new idea, method, or device : NOVELTY
Webster's English Dictionaryin.no.va.tion \.in-*-'va--sh*n\ n 1: the introduction of something new 2: a new idea, method, or device : NOVELTY