Webster's English Dictionary

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publicity

pub.lic.i.ty \(.)p*-'blis-*t-e-, -'blis-te-\ n 1: the quality or state of 
   being public  2a: an act or device designed to attract public interest; 
   specif :  information with news value issued as a means of gaining public 
   attention or support 2b: the dissemination of information or promotional 
   material  2c: paid advertising  2d: public attention or acclaim