dissuade
dis.suade \dis-'wa-d\ vt [MF or L; MF dissuader, fr. L dissuade-re, fr. dis- + s]uade-re to urge - more at SUASION archaic 1a: to advise against (an action) 1b: to advise (a person) against something 2: to turn from something by persuasion - dis.suad.er n