personification
per.son.i.fi.ca.tion \p*r-.sa:n-*-f*-'ka--sh*n\ n : an act of personifying or something that personifies : as : attribution of personal qualities; esp : representation of a th ing or abstraction as a person or by the human form : a divinity or imaginary being thought of as representing a thing or abs traction : EMBODIMENT, INCARNATION