Webster's English Dictionary

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slogan

slo.gan \'slo--g*n\ n [alter. of earlier slogorn, fr. Gael sluagh-ghairm 
   army cry] 1a: a war cry or gathering word esp. of a Scottish clan  1b: a 
   word or phrase used to express a characteristic position or stand or  a 
   goal of endeavor 2: a brief striking phrase used in advertising or 
   promotion