cheapen
cheap.en \'che--p*n\ \'che-p-(*-)nin\ vb or cheap.en.ing [obs. E cheap (to price, bid for)] archaic 1a: to ask the price of 1b: to bid or bargain for 2a: to make cheap in price or value 2b: to lower in general esteem 2c: to make tawdry, vulgar, or inferior : to become cheap