denotation
de.no.ta.tion \.de--no--'ta--sh*n\ n 1: an act or process of denoting 2a:
MEANING; esp : a direct specific meaning as distinct from connotations 2b:
the things to which a name applies 3: a denoting term : NAME 4: SIGN,
INDICATION {visible ~s of divine wrath>
Webster's English Dictionary