semantics
se.man.tics \si-'mant-iks\ n pl but sing or pl in constr 1: the study of
meanings : 1a: the historical and psychological study and the
classification of change s in the signification of words or forms viewed as
factors in linguistic development 1b1: SEMIOTIC 1b2: a branch of semiotic
dealing with the relations between signs and what they refer to and
including theories of denotation, extension, naming, and truth 2: GENERAL
SEMANTICS 3a: the meaning or relationship of meanings of a sign or set of
signs; e sp : connotative meaning 3b: the exploitation of connotation and
ambiguity (as in propaganda)