conceit
1. con.ceit \k*n-'se-t\ n [ME, fr. conceiven] 1a1: a result of mental activity : THOUGHT 1a2: individual opinion 1b: favorable opinion; esp : excessive appreciation of one's own wo rth or virtue 2a: a fanciful idea 2b: an elaborate or strained metaphor 2c: use or presence of such conceits in poetry 3: a fancy article 2. conceit vt obs 1: CONCEIVE, UNDERSTAND dial 2: IMAGINE dial Brit 3: to take a fancy to