charm
Cross references: 1. fetish 2. attract 1. charm \'cha:rm\ n [ME charme, fr. OF, fr. L carmen song, fr. canere to sing -] more at CHANT 1a: the chanting or reciting of a magic spell : INCANTATION 1b: an act or expression believed to have magic power 2: something worn about the person to ward off evil or ensure good fortune : AMULET 3a: a trait that fascinates, allures, or delights 3b: a physical grace or attraction 4: a small ornament worn on a bracelet or chain 2. charm vt 1: to affect by or as if by magic : COMPEL; also : DELI GHT 2: to endow with supernatural powers by means of charms; also : to protect by spells, charms, or supernatural influences 3: to control (an animal) typically by charms 1: to practice magic and enchantment 2: to have the effect of a charm : FASCINATE
Webster's English Dictionary